And The Winners Are...

Recommended Operator - Lottomart

LottoMart are a really interesting and appealing upstart attempting to take some of other operator’s glory... and starting to succeed. Their really clear focus on user experience has paid off with a slick app and they have demonstrated their clear ability to innovate with their Lotto Boost. (See Lotto Innovation of the Year award) They took a runner up Silver award this year… but perhaps they could scoop top spot next year if they continue to improve.

Recommended Operator - Unibet

Unibet earned the silver award in this category for a number of reasons, but mainly for their competitiveness on price. They are an established and reputable provider with a strong focus on Responsible Gambling, which we value highly. Despite using whitelabel technology, they have shown their ability to differentiate by offering customers better prices.

Boost - Lottomart

This exclusive feature was the clear winner of the Innovation category. It gives customers an opportunity to increase their chances of a prize/jackpot by increasing the number of line bets that they have in a draw, in exchange for a proportional reduction in the value of payouts. The price you pay remains the same.

Example provided by LottoMart*

A £100m jackpot is offered on a lottery draw with a £2.50 price per line bet. By activating Boost you have the option of choosing to Boost your bet by up to 32x, increasing your chances of winning any prize from 8.0% to a whopping 71.0%! Instead of having only one line bet in play for the draw, you can have as many as 32 lines for the same £2.50 stake.

Boost Factor: none
Line bets: 1
Jackpot: £100m
Odds of winning a prize: 8.0%
Price = £2.50
Boost Factor: 2X
Line bets: 2
Jackpot: £50m
Odds of winning a prize: 13.0%
Price = £2.50

Favourite Numbers - Betfred

Sometimes simple ideas are the best… well this was good but not quite the best hence the silver award. It doesn’t require a huge amount of description. Lotto betting customers are often creatures of habit and anything that makes life easier is always good. Betfred offer customers the opportunity to save their favourite numbers to use in future weeks… as well as using your favourite numbers on different lotteries i.e. Bet on 3, 6 and 8 on Irish and then bet the same numbers on the 49’s lottery.

£1.1M on 49's - Betfred

Another record breaking story got Betfred a runner up silver award in this category. Betfred smashed their own pay-out record with a £1.1 Million 49’s Lunchtime Lotto Winner in August.

The story of the winner has an international flavour as Kuala Lumpur-born winner Edwin Chiew, son of a Chinese father and Malaysian mother, set off for the UK a quarter of a century ago to work in a kitchen.

Edwin now runs the Ma La restaurant in London and is a regular lotto betting customer at Betfred.

The inspiration for the choice of 4 winning numbers has caught the attention of lotto betting lovers, when it was revealed they came from the reference number for a transatlantic flight from the Big Apple to London.

€99K on Euromillions - Boyle Sports

Thomas Cochrane of Co. Cavan has regularly placed bets on the Euromillions at Boyle Sports. He staked €10 at odds of 1,500/1 netting himself a fantastic €15,000. Thomas, who clearly believed his luck was in, then decided to bet another €10 on Euromillions the following week and won another €15,000! We felt this story was worthy of a silver runner up award in this category.