CompareTheLotto.com was launched in 2014 with the mission of becoming the number one international lottery information and comparison site on the web.
What are the key values and principles of ComparetheLotto.com?
What do we provide information about?
We seek to provide useful information for users on a wide range of lottery information including:
How does ComparetheLotto.com make money?
As one of our key values is transparency, we like to ensure our users know how we make money. We hope the industry will follow our lead in this regard. You will see prominent links throughout our site (labelled #Ad) which take users to this page.
Although we don’t get paid advertising fees by companies to feature them on our website, we may get paid if a user clicks a link on ComparetheLotto.com and creates an account with one of the operators that ComparetheLotto.com has affiliate agreements with. This works practically through ‘affiliate links’.
For example, these are affiliate links on CompareTheLotto.com:
How do affiliate links generate money for ComparetheLotto.com?
What we get paid is usually a ‘revenue share’. This means if a user signs up with an operator after clicking through a link, CompareTheLotto.com gets a percentage of revenue the specific company earns from that customer. In some instances, we may receive a set fee if a user signs up with an operator
Are all links on ComparetheLotto.com affiliate links?
CompareTheLotto.com does not have affiliate agreements with every company that features on our website and therefore not all links are affiliate links.
Why Do You Feature Companies You’re Not Affiliated With?
Our goal is to provide the most useful information on the whole lottery and lottery betting industry for users. It wouldn’t be an optimal information source for users if we omitted certain companies. For example, we are not affiliated with the UK National Lottery, however, approximately 70% of UK adults play the National Lottery, it wouldn’t make sense for us to omit them from our site simply because we’re not affiliated with them. Our focus is only on lottery companies who are properly regulated. If you think there is something genuinely beneficial to lottery users that is not featured on our site, please contact us.
Is ComparetheLotto.com fair and accurate?
We always strive to be fair and accurate and these are some of our key guiding principles. When we seek to provide useful information about lottery betting companies, this is based on our best endeavours to keep it updated and relevant. (i.e. Betting odds, lotteries offered etc.). We always advise customers to double check on operator’s sites for factual confirmation. When we write blog type articles on the site, we always seek to be fair. We always clearly note, where appropriate, if the articles are based on our opinions. CompareTheLotto.com also has a thriving community of users who write their own reviews. On each review page you will see the CompareTheLotto.com opinion and ratings followed by user ratings. Those views solely represent the opinions of users.
We sincerely hope you find our site fair and accurate. If there is any information you believe could be improved - please contact us.
Does ComparetheLotto.com believe in Responsible Gambling?
Responsible Gambling is something we believe very passionately in. There are many reasons why this message is vital. First and foremost we never want anyone to get into problems with betting and lotteries. They should only be done as a fun, affordable activity. Also we believe in a long term, positive and sustainable industry. Whilst we want our website to continue to grow, we want this to be achieved in a sustainable way. We advise all our customers to use responsible gambling tools to safely manage their activity and if they develop any problems, please stop. You can see some of the prominent resources for Responsible Gambling here.
For more information please get in touch with us.