Historically the word “lottery” has been synonymous in the UK and Ireland with the respective National Lotteries and Euromillions draws. However, in recent years a wave of innovation has created multiple new and exciting ways to engage with lottery and numbers betting games. Below we’ve explained how the top four ways to engage work. These are: Bet on 1-5 balls (Fixed Odds Lottery betting), Bet-on-Jackpots, Lottery Ticket Messenger services & Traditional Lottery Tickets.
In UK and Irish bookmakers you can place a bet on the outcome of lotteries. Select the number of balls you want to bet on and receive fixed odds outcomes. For example, a hugely popular bet is pick 3 numbers on the Irish Lotto - if you match all 3 numbers you receive up to 700/1 (see bookmaker irish lotto odds here).
Say you live in the UK or Ireland but would like to engage with the US Powerball, where the jackpots often reach hundreds of millions of dollars - this became a simple option when Bet-On-Jackpots were created. Revolutionised by Lottoland in the past few years, Bet-On-Jackpots has given customers a way to bet on many international lotteries including US Powerball, US Mega Millions, Super Ena Lotto, El Gordo and many more.
Firstly, it’s important to know you aren’t actually purchasing a ticket for the respective lottery. You are actually placing a bet on the outcome of the draw. If you match all the numbers for the US Powerball Jackpot with Lottoland, your winnings will be paid out by Lottoland (through an insured jackpot model), not from the US Powerball operator. It is worth noting Bet-On-Jackpot companies featured on CompareTheLotto.com are licensed by the UK Gambling commission and fully regulated. Also worth a mention - Lottoland’s insurance model was well and truly proven when they broke records and paid out €90 Million (£79,000,000).
Intermediary companies buy tickets from the lotteries directly in their respective countries. The user then would see a scanned copy of the ticket in their online account. This enables the user to play international lotteries from wherever they live.
As if you were playing a lottery locally - simply select your numbers, select the draw, pay for your ticket and you’re in the draw. You then see a scanned ticket in your account. If you win, the lottery messenger service will claim your money locally then transfer to your account. See full guide.
A ‘traditional’ lottery is defined by two factors: Firstly, the jackpot is based on how many tickets are sold - the more tickets sold, the bigger the prize. Secondly, there is a requirement to contribute to good causes. This is the oldest form of lottery playing in the UK and Ireland and still retains by far the biggest proportion of play.
Traditionally, these are the lotteries that have been around since before the prevalence of the internet so tickets would have been purchased in the local shop. Today, there’s a more even split between shop sales and online sales.