Betfred Owner Fred Done names Horse Races after new The Nifty Fifty Numbers Game
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Betfred owner Fred Done certainly knows a thing or two about PR. Indeed, he was the first man ever to pay out early on football bets... infamously paying out early on Manchester United to win the 1998 Premier League title when they were 11 points clear, only for Arsenal to overtake them and win the title by a point!
So, it should come as no surprise that he’s getting the name of Betfred’s new The Nifty Fifty numbers betting game out into the world, securing the naming rights for several big horse races. Indeed, on 11th July 2020, the “Play Nifty Fifty Exclusively at Betfred” Handicap at Ascot was certainly an eye-catching moment.
That has been followed up again at Ascot on 26th July 2020 with a race named the Betfred 'Nifty Fifty' Handicap. That proved a lucky race for Frankie Detorri on Tsar - and many punters who doubled him up on the record breaking Enable in the King George.
Fred will also be hoping that records are broken with his new The Nifty Fifty innovation. While having a similar draw process to a Lotto, The Nifty Fifty is officially labeled as a numbers betting game.
Famous Betfred Moments
And don’t think that Fred – a United supporter himself – was put off when his early pay out backfired over 20 years ago. Oh no, he’s repeated the feat on numerous occasions since, despite legendary Red Devils manager, Sir Alex Ferguson, warning Done not to do it again! Indeed, Fred repeated his early pay out trick twice more under Fergie, with United again throwing the title away as Man City edged them out on a dramatic last day in 2012, before United did finally manage to secure their title in 2013 despite another early pay out.
Another crazy moment for Betfred also came in when Done let his heart rule his head when he placed a £1 million bet with BetVictor founder, Victor Chandler, that Manchester United would finish ahead of Chelsea (Victor’s team) in the 2004/05 Premier League. Sadly for Fred, it wasn’t close, with Chelsea winning the league and finishing a whopping 18 points clear of third-place United, leaving Fred both disheartened and significantly out of pocket.
And it’s not just wild PR moments and early pay outs that Betfred are famous for. They are also known for having some of the most popular and creative promotions, leading them to be known as “The Bonus Kings”.
In football, their “Double Delight & Hat-Trick Heaven” is extremely popular with punters, as it doubles and trebles first goalscorer odds if the player goes on to score two or three goals. Betfred’s “Goals Galore” coupons also created a real appetite for “Both Teams to Score” betting markets across the entire country.
Plus, let's not forget the Betfred Lotto welcome bonus:
The Nifty Fifty at Betfred
Having launched in just May 2020, The Nifty Fifty numbers betting game has already proved to be extremely popular at Betfred, with one lucky player even scooping a £10,000 prize on the game just weeks after its launch.
This numbers game is a welcome addition for Betfred customers to other lottery betting options such as the Irish Lotto and Irish Daily Million.
And with another winning product at hand, it is safe to say that Fred won’t let people forget about The Nifty Fifty. Today it’s lending its name to horse races, but who knows what tomorrow might bring...
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