Are the New 49’s Draws a Strategic Response to Betfred’s Nifty 50?

---

Note: *The following article is purely for fun. It is based on individual opinions and does not constitute advice. The drawing of lottery numbers is entirely random. Please always gamble responsibly. #Ad. Find out more on our How Our Site Works page.

---

The 49's brand has entered one of its most significant periods of change in years. Two new daily draws — the Brunch Time 49's draw at 11:49 and the Drive Time 49's draw at 16:49 (UK & Ireland, GMT/BST) — have now been released to all major bookmakers after a period of Betway exclusivity in South Africa.

For UK and Irish bettors, the expansion raises an interesting question: is SIS strengthening the 49's schedule to counter the growing popularity of Betfred’s Nifty 50?

With the number-draw betting market becoming increasingly competitive, the timing feels far from coincidental.

---

A New 49's Schedule: Brunch Time & Drive Time Explained

The 49's schedule now includes four daily draws:

Draw	Time (UK & Ireland – GMT/BST)
Brunch Time	11:49
Lunchtime	12:49
Drive Time	16:49
Teatime	17:49

The new draws sit neatly between the long-established Lunchtime and Teatime draws, creating a more continuous daily schedule. Bettors now have four opportunities per day to play 6-ball or 7-ball (with the 49's Booster Ball), check results, and follow hot and cold number trends.

All results, hot/cold stats, and frequency data for the new draws are available on CompareTheLotto.com, updated live after every draw. See the latest 49's results (all draws) here.

---

Are These New 49’s Draws About Nifty 50? (The Competitive Landscape)

Betfred's Nifty 50 has grown rapidly since launch, offering a similar fixed-odds number-draw format with its own loyal following. Industry observers have noted that Nifty 50’s rise has created the first real challenger to the 49's in decades. Nifty 50 offers five draws per day at 11:30, 14:30, 17:30, 18:30, and 19:30 (UK & Ireland – GMT/BST).

The introduction of two new 49's draws — the first major schedule expansion since the launch of 39s and Fast 15s — suggests SIS is reinforcing its flagship product. While SIS has not issued a public statement linking the new draws to competitive pressures, the broader context is hard to ignore.

---

Expert Insight: A Market Moving Toward Frequency

Lotto expert Oliver Liebscher believes the expansion reflects broader industry trends:

“We’re seeing a clear shift toward more frequent, mobile-friendly betting experiences. The original 49's times were designed around high-street shop footfall — lunchtime breaks and the after-work rush. Today’s bettors expect activity throughout the day, and these new draws meet that demand.”

He also notes the competitive backdrop:

“Betfred’s Nifty 50 has definitely added pressure. The 49's brand is strong, but SIS knows it needs to continue to innovate. Our view is that these new draws will prove popular, and we wouldn’t be surprised to see a ‘Bed Time’ draw added within the next two years.”

---

Hot & Cold Numbers for the New Draws

Although the Brunch Time and Drive Time draws are newly available to UK and Irish customers, hot and cold trends are already available, as the draws have been running for around six months (exclusively at Betway Africa).

• 49's hot numbers
• 49's cold numbers
• “Overdue” numbers
• Number frequency trends

All updated automatically on CompareTheLotto.com.

This is a popular pastime for many lucky numbers fans — although it’s worth remembering that the drawing of balls is entirely random.

---

Does This Affect Welcome Offers or Free Bets?

No changes here.

All bookmakers offering 49's — including the new draws — continue to include them in:

• 49's welcome offers
• 49's free bets
• Sign-up bonuses
• Daily betting promotions

If a bookmaker supports 49's in a promotion, they support all four draws. Always check terms and eligibility requirements.

---

Why This Matters for UK & Irish Bettors

• More opportunities to play throughout the day
• More data for prediction fun
• Greater flexibility for morning or mid-afternoon draws
• A stronger competitive environment that often leads to better offers

For bettors who enjoy analysing 49's predictions, hot and cold balls, and number frequency, the additional draws create a richer statistical landscape.

---

With More 49’s Draws, Will People Bet More?

There is a strong chance this will increase betting activity, which brings an important consideration. At CompareTheLotto.com we strongly believe that everyone should only ever bet what they can comfortably afford to lose.

If you want to get involved with the new draws, one option is simply to halve your stake. One of the strengths of lotto betting is that you can play with stakes measured in pennies.

---

FAQ

What time are the new 49's draws?

Brunch Time is at 11:49, Drive Time at 16:49 (UK & Ireland, GMT/BST).

Where can I see 49's results?

All results — including the new draws — are available on CompareTheLotto.com.

Are hot and cold numbers available for the new draws?

Yes, updated after every draw.

Do the new draws affect welcome offers?

No — all 49's draws qualify for bookmaker promotions where the 49's was already included. Always check bookmaker terms and conditions.

Is this a response to Nifty 50?

There is no official confirmation, but the timing aligns closely with increased competition.